Privacy Policy

Privacy Policy
(Last Updated: 20 October 2023)

Definitions
Thank you for playing our games! This Privacy Policy describes:

● The ways we collect personal data about you and why we do so
● How we use your personal data, and
● The choices you have about your personal data.

This Privacy Policy applies to OLEMILK GAMES, websites and related services, which we here collectively call the Service. We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Contact us
If there are any questions regarding this privacy policy, you may contact us using the information below.
olemilk2@gmail.com



1. INFORMATION WE COLLECT AND HOW

While using our Services, we may ask you to provide us with certain personal data or personal information that can be used to identify you (“Personal Data”, or “data” or “information” or “Personal Information”). We may also collect Personal Data automatically, or from third-party partners or services. The Personal Data we collect includes:

● Basic Identifiers and Contact Information
We collect some information from you when you provide it to us directly, such as via an email, through the support feature embedded in our Services, or through another form of inquiry. This information may include your name, email. 

● Device Information
When you download and use our Services, we automatically collect information on the type of device you use, operating system, resolution, application version, mobile device identifiers (such as your device ID or advertising ID), language, time zone and IP address.

● Usage Information
We collect information automatically about your activity through our Services (Usage Information), such as the date and time you used a service, features you have used, your in-app purchase history, subscriptions, your interaction with advertisements, and data generated when you use our Services (for example your game progress which may be stored
with your Apple ID on iCloud for iOS Devices,
with your Google Play Games profile for Android Devices,
with your Google Account on Google Drive Storage for Android Devices and
with Facebook, in some of our Services).

● Location
When you download and use our Services, we automatically detect your general location, namely country and state through your IP address. We may collect, with your consent if applicable, other location information through your IP address, such as the city you are in.

● Media and other files
We may ask for access to your media in case you want to use certain features of our Services.  

● Information we obtain from third parties
We may receive information about you from our third party service providers, who collect this information through our Services in accordance with their own privacy policies. A list of the third parties that operate in our Services can be found in the APPENDIX B.

● Information we obtain when you connect with third parties
In cases we provide the option, and you decide, to connect our Services to your account with third parties like Apple, Facebook or Google, we may receive certain publicly available information about you, as well as any information that you allow or your settings enable to be accessed, including your Apple ID, Facebook user ID, Android Gamer Name, name and email subject to your permission. If you would like to manage your use of “Sign in with Apple” please go to Apple’s website to find out more. If you would like to edit the privacy and settings on Facebook, please go to Facebook’s website to find out more. If you would like to manage your use of “Sign in with Google Play Games” please go to Google’s website to find out more.

● Information we obtain from Facebook
If you use our Services on Facebook or connect our Services to a Facebook account, we may receive any of the information you provide or permit to be provided to us via Facebook. Such information may include your user ID and your use of our game, including with whom you share our game on Facebook and your email address in case you opt to provide the same or wish to contact us for support. The information we receive depends on the Services you are using, Facebook's terms of service and privacy policy, your privacy settings, and, if applicable, your friends’ privacy settings. If you are uncertain about what information Facebook is sharing with us, please go to Facebook’s website to find out more about Facebook’s privacy practices.

● The information we receive from Facebook and other third parties is stored and used by us in accordance with this Privacy Policy.

● User generated content we obtain from you
We may collect content from posts or uploads on social networks or platforms or direct contact, subject to your consent if applicable. Such content may include, your name, social media username, image, likeness, voice, other identifiable information available in such user generated content.

● Cookies and similar data collection technologies
We and our third party advertising networks and their partners may use cookies and similar technologies, such as mobile “SDK”, to provide and personalize our Services and to provide targeted advertisements. Some of these technologies can synchronize behavior across different mobile apps, devices and websites so that advertisements can be tailored to your interests. This process is called personalized advertising. In addition, we and certain advertising networks may access your inventory of installed apps to avoid advertising already installed apps. If you'd like to opt-out from having advertisements personalized in this way on your mobile device, please see the ‘Opt-out of targeted advertising’ section.
For more information on how third parties may use tracking technologies in our apps, go to APPENDIX A and APPENDIX B.



2. PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below a description of the ways in which we use your Personal Data, the legal bases we rely upon to do so and to provide you with an option to opt-out of certain practices, where applicable. We may use your Personal Data:

● To provide and maintain our Services, recognize you when you return to our apps, to sync your progress across devices when you log in to your account with third parties and perform essential business operation, our legal basis for processing is performance of a contract with you which you entered into with us when you download our Services and accept our End User License Agreement.

● To allow you to back-up and sync your progress using third party social networks to our Services, such as Google Play Games, Apple Game Center, Google Account or Facebook. Some of our Services provide the option to sync and back-up your progress across different devices when you log-in through third party social networks. These services are not activated automatically, but require explicit authorization by you. Please note that the third party social networks mentioned in this section are governed by their own privacy policies, terms and end-user agreements and we are not responsible for and have no control over the sharing practices or policies of the third parties that operate those sites. Further, when you disable the back-up feature, certain information might remain on your device(s) or the third party social network. To delete these remaining data, please visit your device’s or third party social network settings.

● To administer and protect our Services (including troubleshooting, data analysis, testing, support, fraud, reporting and hosting of data). Our legal basis for processing is legitimate interests for running our business, provision of administration and services.

● To perform analytics in order to gain insights into how our users interact with our products and services. We use first and third party analytical tools to understand how our users interact with our games. It helps us understand how users navigate in our games, what features they use, what actions they take, how long they play the game and how often they return. This helps us get insights into which parts of our games are popular and which parts need improvement. It also helps us understand what brought our users to our games and what keeps users engaged. With this information, we can give users a better experience (like making changes to our gameplay experience, changing annoying features, or troubleshooting bugs and problems).

● To serve personalized advertisements in our Services using third-party advertising networks. Our legal basis is legitimate interests to run our business. However, if you are in the European Economic Area, the United Kingdom (the "UK"), Norway, Switzerland or Brazil, some of our third-party advertising networks, will rely on your consent to process Personal Data in order to provide personalized advertising to you, therefore you will be asked whether you consent to the collection of your mobile device advertising identifier and IP address so that they can provide a personalized advertisement experience.  

● To use user generated content which has been provided by you and such content includes Personal Data. Our legal basis is consent which is obtained directly by you from the medium (e.g. e-mail, social networks, social platforms) used to obtain such content.
You may withdraw your consent by providing us with written notice by email at olemilk2@gmail.com

● To respond to legal proceedings and other obligations or requirements under applicable law.



3. RETENTION OF PERSONAL DATA

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, provide our Services and enforce our legal agreements and policies.

We will also retain Personal Data and Usage Information for internal analysis purposes and legitimate business interest to the extent necessary to improve the functionality of our Services, for business purposes or when we are legally obligated to retain this data for longer time periods.

Your Personal Data collected through our Services will be retained for as long as permitted by applicable law or necessary depending on the respective purpose of collection and shall be deleted when they no longer serve one of the above-mentioned purposes or shall be anonymized and therefore will no longer constitute Personal Data. It is clarified that in no case the retention period should exceed the 5 years from the date of collection. Once we have deleted or anonymized your Personal Data, you will not be able to exercise the right to access, the right to erasure, the right to rectification or the right to data portability.



4. PURPOSES FOR WHICH WE WILL SHARE YOUR PERSONAL DATA

We may share the above categories of Personal Data for certain business purposes, including:

● Sharing with our service providers and partners
We use certain service providers and partners to help us operate and improve our Services. These service providers and partners assist us with various tasks, including hosting and maintenance, on-going development, analytics, customer care and marketing.

● Advertising
We may share your information with advertising partners who distribute advertising in our Services. For further information on the advertising networks which may receive this information, go to ‘APPENDIX A - Advertising networks and their partners’. If you'd like to withdraw consent, or opt-out from having advertisements personalized in this way, please see the ‘Opt-out of targeted advertising’ section.



5. AGE LIMITS

We appreciate the need to provide extra privacy protections to users who are children. Our Services are intended for general audiences over the age of 16 years and therefore children under the age of 16 years old (or older pursuant to applicable jurisdiction) should not download or use our Services. We do not knowingly collect personal information from children. If you believe that we may have collected personal information from a device of a child under the age of 16 years old (or otherwise as applicable), or for any other relevant reason, please send us a request for deletion and restriction of processing of Personal Data and opt-out from targeted advertising using the in-app Privacy Settings (for our apps go to the app -> Setting -> About -> and then Privacy Settings).




6. LINKS TO OTHER SITES​

Our Privacy Policy may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy terms of every site you visit. We have no control over and assume no responsibility for the content, privacy terms or practices of any third-party sites or services.




7. EXERCISE YOUR PRIVACY RIGHTS

Opt-out of targeted advertising
To show you personalized advertisements in our apps we use third-party advertising networks and their partners, including those that need your consent and are listed in 'APPENDIX A - Advertising networks and their partners’, to deliver advertisements that are tailored to you based on a determination of your characteristics or interests. To do so they use personal and non-personal information such as advertising identifiers i.e. the Android advertising ID and/or Apple's ID for advertising (IDFA), device data and/or other tracking technologies to enable and optimize this advertising procedure.

You can opt-out from personalized advertisement experience, at any time by checking the Privacy Setting tab in any of our apps or under the privacy settings of your iOS or Android device.

Method 1 (depending on your local privacy laws) - App Settings:

1. Open app Settings
2. Select About/About Game
3. Select Privacy Setting
4. Select Advertising Preferences (or “Privacy Preferences” or “Do Not Sell or Share my Personal Information” )
5. Switch off the Enable All toggle, and then click Confirm Choices (Android) or Save & Exit (iOS)

Method 2 - Device Settings:

-   For iOS 14 and later:
2. Open device Settings
3. Select Privacy (& Security)
4. Select Tracking and disable "Allow Apps to Request to Track" or disable permissions for specific app

- For iOS 13 and older:
2. Open device Settings
3. Select Privacy
4. Select Advertising and enable "Limit Ad Tracking"

For Android:

1. Open device Settings
2. Select Google
3. Select Ads and enable "Opt out of Ads Personalization" or "Delete advertising ID" accordingly.

When you choose to opt-out, advertising networks will consider this choice as a withdrawal of consent to personalized advertisement experience and they will show contextual advertisements and not personalized advertisements based on your interests.

Note: Irrespective of your choice and/or your device settings, you will continue to see non-customized advertising (e.g. “contextual” advertising) and you may continue to receive personalized ads from our third-party ad networks that obtain your consent on other apps and/or websites. For more information go to 'APPENDIX A - Advertising networks and their partners’.

Opt-out of analytics (depending on your local privacy laws)
To perform analytics in our apps we use first and third party analytic tools in order to gain insights into how our users interact with our products and services. To do so, we use personal and non-personal information such as device identifiers, device data and/or other tracking technologies to enable and optimize this procedure.

For third-party analytics, in countries where the applicable laws and regulations require us to do so, your consent is the legal basis for processing. For more information about our third party partners, please visit “APPENDIX B - Analytics and other service providers”.

Method (depending on your local privacy laws) - App Settings:

Open app Settings
Select About/About Game
Select Privacy Setting
Select Privacy Preferences

APPENDIX A - Advertising networks and their partners

For personalized advertising, the advertising networks and their partners, that are listed below, and would like your consent, if you reside in EEA, the UK, Norway, Switzerland or Brazil, unless they have another legal basis for processing, may collect or receive device information from our apps and other apps that include personal and non-personal information, such as advertising (or ad) identifiers, IP address, or other information regarding the delivery of advertisements and your interaction with them, inventory of installed apps and/or other tracking technologies to provide measurement services, personalization, ad selection, content selection, delivery, reporting and optimize targeted ads. Ad identifiers are non-permanent device identifiers such as the Android advertising ID and/or Apple's ID for advertising (IDFA). For more information on how to opt-out go to Privacy Policy further above. In addition, the advertising networks listed below, with the exception of Fyber, Index Exchange and PubNative who act as data processors upon our instructions, are independent data controllers in respect of your Personal Data and you can learn more about how each handles your data by accessing their respective privacy notices using the hyperlinks below.

● Google AdMob and their partners
AdMob by Google is provided by Google Inc. (US)
For more information on how AdMob uses the collected information, please visit the Privacy Policy of Google: https://www.google.com/policies/privacy/
For more information on AdMob Partners, please visit: https://support.google.com/admob/answer/9012903
You can opt-out from AdMob by Google service by following the instructions described by Google: https://support.google.com/ads/answer/2662922?hl=en

● Unity Ads
Unity Ads is an advertising service provided by Unity Ads Inc. (US)
Privacy Policy: https://unity3d.com/legal/privacy-policy

APPENDIX B - Analytics and other service providers

We use your information to perform our own analytics and to enable analytics provided by third parties and other essential functions. We use analytical information for supporting business analysis and operations, business intelligence, product development, improving the Services, personalizing content, providing advertising, and making recommendations. In order to learn about how your information is used by our analytics service providers, you can follow the hyperlinks in the list below to each provider’s privacy notice.

● Firebase
Firebase is an analytics service provided by Google Inc. (US)
You may opt-out of certain Firebase features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Google in their Privacy Policy: https://www.google.com/intl/en/policies/privacy/